Zilch is my faith in the Indian Main Stream Media. Be it their Breaking News claims, Current Affairs, Political Opinions, Reviews; anything and everything that is highlighted by them I refuse to buy it. In today’s competitive scenario, by default they all seem to follow single shameless funda – TRP (Circulation) ke liye kuch bhi karega – and therefore lies and exaggeration form a crucial element of the daily news bundle.
But once in a while we have a blue moon night (Yes! Yes! We are grateful) where a thing called “conscious” awakens and makes its presence felt. What? Where? You ask…
Folks at Hindustan Times have started a new series of Ad campaigns, pretty much on the lines of “Jaago India” types introduced by Tata Tea guys.
One of the Ad campaign focuses on Gay Rights. Agreed its self-promotion harping business but as long as it sends out the right message, it’s all good, me thinks.
Hopefully now HT will do more than just preaching and not let it all breeze by as wishful thinking. Or else we will continue to use their newspaper as a cheap mosquito repellant. What say you?