And it’s time to cash in. The most evident and (thankfully) positive effect coming from Decimalization of IPC 377 is Business honchos using the Gay angle to promote their products and services.
There are two ways to look at it;
Eyeing the ‘Pink Money’
Raising an eyebrow factor
Since being Gay and everything around it seems to be the ‘in-thing’ nowadays, business have adopted the “behti Ganga mein haath dohlo” attitude. And not that I’m complaining.
Here’s a look at some of the Gaysi-friendly television commercials.
1. McDonalds Happy Price Menu
2. Internet Explorer 8
Honestly not too sure about this one. Looks more like a conjoined twins thingy and not a Gay couple trying to up a notch with their boss. But then who cares as long as its helping the Queer cause.
*Much thanks to Reza for sending in the links